Global Immersion Week
Munich: Global Impact Ecosystems
Where industries connect, systems align, and decisions shape global impact.
Munich’s urban and industrial landscape reflects a highly coordinated environment where technology, industry, and institutional strength converge to create global impact.
Global Immersion Week at Westfield Business School is designed to connect academic frameworks with real-world environments. Through academic sessions, business exposure, and cultural immersion, participants engage directly with ecosystems that define how large-scale systems operate.
Each destination represents a distinct strategic environment. In Munich, the focus centers on how organizations operate within interconnected systems, where decisions influence not only individual outcomes but entire industries.
Strategic Focus – Munich
Munich represents one of the most advanced industrial and technological ecosystems in Europe, where organizations operate through structured collaboration across sectors.
Decisions are embedded within systems that integrate manufacturing, technology, mobility, and global operations. Participants explore how companies align processes, strategy, and execution within complex networks that require coordination, precision, and long-term vision.
Experience Structure
Morning
Participants engage in executive academic sessions led by global experts and industry leaders such as Thomas Rinn from BMW, Jens Häußler from Siemens AG, Dominik Böttcher from adidas, and Georg Puchner from Campus M University. Discussions focus on industrial strategy, global impact ecosystems, leadership, sustainability, innovation, sports management, and systemic decision making, connecting strategic frameworks with real world operational complexity and international business challenges.
Afternoon
The experience extends into Munich’s industrial, entrepreneurial, and institutional environments through corporate visits, leadership workshops, and immersive experiences at organizations such as BMW World, Allianz Arena, Siemens Headquarters, and UnternehmerTUM. Participants observe how globally recognized organizations operate within interconnected ecosystems that define innovation, performance, mobility, sports management, and global positioning.
Cultural Layer
Munich’s cultural identity reflects precision, discipline, innovation, and heritage, reinforcing how tradition and technological advancement coexist within highly structured systems. Through experiences such as the Bavarian cultural evening and the Olympiapark environment, participants gain a broader understanding of how culture, identity, and organizational mindset influence leadership and long term strategic execution.
Key Locations
FC Bayern Munich
A global benchmark in sports management, leadership, brand strategy, and high performance culture, connecting business excellence with international influence and organizational consistency.
BMW World
An immersive innovation and mobility ecosystem where participants explore premium automotive strategy, technology, sustainability, and the future of global mobility.
Siemens Headquarters
A strategic corporate environment focused on sustainability, technology, innovation, and corporate citizenship within one of Germany’s leading global organizations.
Marienplatz
The historic and cultural center of Munich, representing the intersection of civic identity, tradition, economic activity, and urban structure within one of Europe’s most influential business regions.
Olympiapark
A symbol of large scale planning, infrastructure, and long term vision, originally developed for the 1972 Olympic Games and now recognized as a benchmark in urban transformation, sustainability, and event management.
Allianz Arena
One of the world’s most recognized sports and entertainment venues, representing global brand management, fan engagement, operational excellence, and strategic positioning within the sports industry.
UnternehmerTUM
Europe’s leading innovation and entrepreneurship hub, connecting startups, technology, industry, and venture creation within Munich’s dynamic entrepreneurial ecosystem.
*Some locations referenced correspond to selected experiences and corporate visits from previous Global Immersion Weeks. Locations, companies, speakers, and activities may vary depending on the edition, availability, and academic agenda.
Global Immersion Week Experience
Speakers
Thomas Rinn – Ex senior executive de BMW Group
Specialized in global mobility strategy, industrial operations, sales management, and premium automotive transformation.
Jens Häußler – Head of Corporate Sponsoring & Citizenship en Siemens AG
Expert in sustainability, corporate partnerships, social impact strategy, and global organizational engagement.
Dominik Böttcher – Vice President Wholesale Europe en Adidas
Focused on global sales strategy, brand expansion, leadership, and international business operations.
Thomas Glas – Director Brand en FC Bayern Munich
Specialized in sports marketing, brand positioning, fan engagement, and global brand strategy.
Georg Puchner – Professor of Business Management with focus on sports and event management
Expert in strategic marketing, sustainability, digitalization, and relationship management.
Tamy Saurer –Innovation Manager at the City of Munich
Focused on entrepreneurship ecosystems, public innovation, startup collaboration, and urban transformation.
* Speakers referenced correspond to selected experts and executives who participated in previous editions of the Global Immersion Week. Speakers, sessions, and corporate visits may vary depending on the edition, availability, and academic agenda.
Leadership Angle
Munich shapes leaders who operate within interconnected systems, where decisions require coordination, structural understanding, and the ability to generate impact at scale.
Learning Outcome
- Participants develop the ability to:
- Understand how complex ecosystems operate across industries
- Align strategy within interconnected systems
- Apply systemic thinking to decision-making processes
- Integrate operational precision with strategic vision