Global Immersion Week
Miami: Growth, Market & Analytics
Where growth defines strategy and market intelligence shapes every decision.
The scale and energy of Miami’s skyline reflect a market in constant motion, where capital, culture, and competition converge.
Global Immersion Week at Westfield Business School is designed to connect academic frameworks with real-world business environments. Through a structured combination of academic sessions, business exposure, and cultural immersion, participants engage directly with the ecosystems that shape modern organizations.
Each destination represents a distinct strategic environment. Miami concentrates the forces of growth, competition, and cultural diversity into a single ecosystem where decisions translate into measurable impact.
Strategic Focus – Miami
Miami brings together one of the most dynamic market environments in the global landscape. Organizations operate in a space where customer behavior evolves rapidly and positioning demands precision.
Growth becomes a disciplined capability, built on interpreting data, anticipating shifts, and aligning execution with real-time market signals. Participants explore how companies expand and sustain relevance through the integration of analytics, customer insight, and strategic clarity.
Experience Structure
Morning
Participants engage in executive academic sessions led by international faculty, industry leaders, and global business experts such as Ignacio Maroto, Provost at Westfield Business School, Dr. Jay Rao from Babson College, and Farbod Farhadi, Director of the MSBA Program at Babson College. Topics focus on growth strategy, analytics, entrepreneurship, innovation, customer experience, and market expansion, connecting business frameworks with real world decision making and competitive challenges.
Afternoon
The experience extends beyond the classroom into Miami’s business ecosystem. Through corporate visits, executive talks, case discussions, and immersive experiences in locations such as Brickell, Wynwood, The LAB Miami, Topgolf, and JP Morgan Chase, participants explore how companies drive growth, innovation, branding, and customer engagement in dynamic global markets. Sessions also feature executives and industry leaders such as Louise Bang from Marriott International, Pablo Turletti from ROI Marketing Institute, and Juan Carlos Fernández, CEO of Open Insurances.
Cultural Layer
Miami’s multicultural environment offers a unique perspective on international business, cultural intelligence, and consumer behavior. Participants experience how diversity, global connectivity, and cross cultural dynamics influence leadership, communication, and market opportunities across industries.
Key Locations
The Miami Global Immersion Week takes place across some of the city’s most dynamic business, innovation, and entrepreneurship ecosystems. Each location has been carefully selected to connect academic frameworks with real world business environments focused on Growth, Market & Analytics.
Brickell Financial District
Miami’s main financial and corporate hub, home to multinational companies, investment firms, startups, and global business leaders.
Westfield Business School
Located in the heart of Brickell, Westfield serves as a central meeting point for executive sessions, strategic discussions, and closing activities.
The LAB Miami:
A recognized innovation and entrepreneurial ecosystem in Miami, connecting startups, technology, venture building, and growth driven business models.
JW Marriott Miami:
Executive hospitality environment where participants explore customer experience, luxury business strategy, and growth through service excellence.
Wynwood
One of Miami’s most creative districts, known for innovation, culture, branding, design, and entrepreneurship. The experience includes an immersive visit to Wynwood Walls.
Topgolf Miami
Interactive business and customer experience environment used for case discussions, management conversations, and experiential learning activities.
JP Morgan Chase
Corporate visit focused on business, finance, leadership, and global market perspectives inside one of the world’s leading financial institutions.
Downtown Miami
A strategic urban environment that reflects Miami’s transformation into a global center for international business, finance, technology, and multicultural growth.
Miami Innovation Ecosystem
The program connects participants with founders, executives, academics, and business leaders shaping the future of entrepreneurship, analytics, customer experience, and sustainable growth in the Americas.
*Some locations referenced correspond to selected experiences and corporate visits from previous Global Immersion Weeks. Locations, companies, speakers, and activities may vary depending on the edition, availability, and academic agenda.
Global Immersion Week Experience
Speakers
Ignacio Maroto – Provost de Westfield Business School
Expert in leadership, strategy, marketing, and business transformation through a global and purpose driven perspective.
Dr. Jay Rao – Professor at Babson College
Specialist in innovation, entrepreneurship, customer experience, and organizational growth.
Farbod Farhadi – Professor and Director of the MSBA Program at Babson College
Focused on business analytics, data science, and predictive decision making.
Louise Bang – Chief Sales & Marketing Officer for Marriott International Caribbean & Latin America
Leading growth, customer loyalty, and brand strategy across global hospitality markets.
Pablo Turletti – CEO and Founder of ROI Marketing Institute
Internationally recognized expert in marketing impact, profitability, and sustainable business growth.
Juan Carlos Fernández – CEO of Open Insurances and Westfield alumnus
Entrepreneur and business leader specialized in scalable growth and sales strategy.
Speakers referenced correspond to selected experts and executives who participated in previous editions of the Global Immersion Week. Speakers, sessions, and corporate visits may vary depending on the edition, availability, and academic agenda.
Leadership Angle
Miami shapes leaders who operate with precision in high-demand environments, where growth requires clarity, speed, and the ability to transform information into action.
Learning Outcome
- Participants develop the ability to:
- Interpret data as a strategic driver of growth
- Understand how multicultural markets influence decision-making
- Translate customer insight into competitive positioning
- Execute strategies aligned with real-time market dynamics