Master in Digital Marketing Analytics
Transform your life project with Triple Bottom Line thinking and start your journey today at Westfield.
Next Application Deadline: November 2025
STEM
Blended Format
In-Person Learning with Hybrid Flexibility
16 Months
Miami, Florida
International Experience
On-Site
STEM
Blended Format
In-Person Learning
with Hybrid Flexibility
16 Months
Miami, Florida
Global Immersion Week
The Master in Digital Marketing Analytics is tailored for professionals looking to lead in today’s tech-driven marketing landscape. It prepares students to design and execute data-informed strategies that drive customer engagement and measurable business growth.
1. In-Person Training
Leadership Package
2. Data Analytics & Decision Making Training
Analytical Foundations for STEM
3. Expert Training
You become a digital marketing analytics expert
4. Global Leadership Vision
Meeting with Industry Leaders
Expert training in the field: You are delving into advanced tools and strategies that are shaping the future of digital marketing. This component enhances your strategic vision by integrating customer analytics, pricing models, and marketing research methodologies to drive data-informed decision-making. Through real-world case studies and applied learning, you are exploring how to optimize customer engagement, measure campaign performance, and lead digital transformation. The experience culminates in a Marketing Analytics Capstone Project, where you are applying your expertise to solve a real business challenge, bridging theory with market reality.
Characteristics of the Master in Digital Marketing Analytics
Lead the business world with our Triple Bottom Line Model
You will be trained to lead organizations that are not only profitable but also generate a positive impact on both society and the environment.
Adaptive educational model
Identify your learning style and develop both personal (individual) and social (collective) intelligence.
International Experience
You complement theoretical and practical training with academic experience: in-person.
*Attendance is for the week scheduled during the current semester; selecting a different week is not possible.
Faculty Model
Each course is led by two instructors:
Lecturer: Academic with a PhD and solid research experience in digital marketing analytics.
Practitioner: Executive with an outstanding professional background and practical expertise in digital marketing and analytics.
Blended Format
Courses are delivered online, with a mandatory Global Immersion Week in Miami.
The hybrid model includes synchronous online sessions and asynchronous study activities.
Networking
Join a global network of over 4,000 members and graduates across industries and regions.
What do you need to join the program?
Application Requirements
Work Experience:
Minimum of 1 year (experience in marketing recommended).
Undergraduate Degree: Equivalent to a US bachelor’s degree from an accredited institution.
*GMAT or GRE admission exams are not required.
Be Inspired by Business World Leaders
Our Professors
Two professors with extensive experience accompany you in class, providing guidance and the necessary tools for best business practices.
Lecturers
Academic with a PhD and solid research experience in digital marketing and data analytics, who provides the applicability of the theoretical foundation necessary to build the learning base through the case method in digital marketing analytics.
Practitioners
Executive with an outstanding professional track record and practical experience in the field of digital marketing and analytics, offering real-world insights and leadership to enrich your learning experience.
Be Inspired by Our Leaders
Listen to the experiences of our students and graduates.
Transform your life project with a Triple Bottom Line mindset and start your journey today at Westfield. Next application deadline: November 2025.