This week, Westfield Business School’s Global Immersion Weeks (GIWs) are taking place across Silicon Valley, Madrid/Granada, and Munich, bringing together executives and students from around the world. These experiential learning journeys unite theory, leadership, and global exposure, transforming academic knowledge into lived professional insight through real-world engagement and cross-cultural collaboration.
Each destination illustrates how innovation, human leadership, and sustainable impact come to life through Westfield’s experiential learning model. From Silicon Valley’s innovation ecosystems to Madrid’s human leadership focus and Munich’s global impact industries, the 2025 Global Immersion Weeks embody Westfield’s mission to lead with purpose, data, and global vision.
Silicon Valley, USA — Business Model Design, Innovation & Transformation
The Silicon Valley GIW 2025 explores the intersection of technology and corporate transformation. Participants explore tech ecosystems at Plug and Play Tech Center, Amazon, Cisco, and Rivian, learning how data drives artificial intelligence and scalable growth. Dr. Jonathan Reichental emphasizes data-driven culture, while Professor Roger Chen highlights three horizons of growth, teaching forward-thinking cultures to use analytics and experimentation to reimagine business strategy.
Madrid/Granada, Spain — Leadership & Transformation
The Madrid GIW 2025 focuses on human leadership in the digital era. Sessions with Javier Fernández-Lasquetty, Daniel Lacalle, and Eva Cerrolaza explore how AI reshapes knowledge access and leadership skills. Conversations emphasize authenticity and emotional intelligence, reflecting Westfield’s Self-Assessment Track and highlighting leadership as continuous learning. Besides, visits to companies like Ilunion teach our students the importance of inclusion.
Munich, Germany — Global Impact Ecosystems
The Munich GIW 2025 immerses participants in Germany’s innovation and global impact ecosystems. Hosted at BMW Group, Campus M University, and the Allianz Arena, the program investigates how brands integrate innovation and purpose to drive global impact. Participants see AI’s impact on sports and BMW’s sustainable mobility initiatives, illustrating the synergy between technology and social responsibility.
Conclusion
Westfield’s Global Immersion Weeks offer a three-dimensional learning arc: Silicon Valley for strategic thinking, Madrid for ethical leadership, and Munich for business that impact globally. These experiences embody Westfield’s promise to lead with purpose and global vision. Discover more experiential learning opportunities at Westfield.