Author: Westfield Business School

Awakening Human Potential to Change the World: The Impact of Studying an MBA

In today’s world, it is essential to focus our efforts on training leaders capable of making strategic decisions and guiding their teams through various environments and work settings. As a result, leaders continuously seek ways to enhance their personal skills and stay updated on business topics such as strategic planning, innovation, and corporate social responsibility. But how are they doing this now? By studying a Master of Business Administration (MBA). The impact of an MBA on individuals is undeniable, as it provides solid training in leadership, team management, and strategic planning, enabling graduates to perform more effectively in their professional careers. Additionally, an MBA offers skills in key areas such as marketing, risk management, and market research, preparing them to face future business challenges. It is important to highlight that the impact of studying an MBA goes beyond the formation of business leaders. An MBA also has an impact on the environment and profitability, as business leaders who have studied an MBA are better prepared to lead responsible, sustainable, and profitable companies. Moreover, studying this master’s degree provides unique opportunities for networking and collaboration, which are crucial for business success in today’s world. MBA students have the chance to meet other business leaders and experts in their field, allowing them to create networks of contacts that can help propel their professional careers. Additionally, at Westfield Business School, we offer the opportunity to attend International Experiences, enabling our students and graduates to interact with other professionals and students, update their knowledge, and generate networking opportunities. Finally, MBAs are also evolving to adapt to changes in the business world, with online MBA programs becoming increasingly popular. These programs offer students the flexibility to study from anywhere, allowing them to balance their professional career and personal life while obtaining a valuable postgraduate degree. In summary, the impact of studying an MBA is significant, as it not only provides skills and knowledge in key areas such as strategic planning, marketing, and innovation but also has an impact on society, the environment, and profitability. An MBA is an investment in human potential.

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Sustainability: A Business Approach That Drives Change

Sustainable management helps establish a measurement parameter regarding how companies use their financial, human, and operational resources, and how they handle tangible resources such as inputs, materials, and even waste. When we talk about sustainability in management, we also refer to the way we analyze which business practices are in place regarding the culture of organizations and whether they consider, for example, the environment, the community they coexist with, or their employees. As a business school whose purpose is to train business leaders capable of positively impacting organizations, society, and the planet, at Westfield Business School, we believe in management with purpose. Therefore, in this article, we will address the topic of sustainability in management and its importance in the continuity of business. What is Sustainable Management?Sustainability is maintaining a perfect balance between economic, social, and environmental factors, creating economically viable and environmentally friendly solutions while contributing to social well-being. Therefore, sustainable management, also called business sustainability, is a way of managing resources within a company to make them efficient for both the company and the environment and society. Sustainable management should aim to: Why is Sustainability Important in Companies?1. Companies whose business model is B2B help other companies become more sustainable. When a B2B organization is sustainable, it adds value to its clients and users through environmentally friendly products, thus helping them achieve their sustainable development goals.2. Sustainability improves the image of companies. Being a brand concerned with social and environmental criteria directly influences customers’ and users’ perception of the company, transmitting trust and security to opinion leaders.3. It generates greater well-being. Companies with a clear orientation toward sustainability generate well-being not only for their clients and users but also for society in general.4. It helps reduce costs in product production. By implementing processes that promote social and environmental ethics, resources are maximized and reincorporated into the production chain. Westfield Business School and Saving the Amazon Partnership: An Example of Sustainable Management At the end of 2022, we at Westfield celebrated the achievement of our partnership with Saving the Amazon, an NGO dedicated to combating the climate crisis through tree planting with indigenous communities in the Amazon rainforest, fulfilling our vision of triple impact (people, planet, and organizations). Today, more than 500 trees have been planted in the Amazon. How Does the Partnership Work?At Westfield, we committed to making donations to the NGO so that our graduates (starting with the 54th cohort) have a tree planted in the Amazon, receiving a certificate that provides them with: In this way, we contribute to the planet in the fight against the climate crisis by supporting the reforestation of the Amazon rainforest. We continue to promote initiatives with social, environmental, and economic impact, involving our students so they also become aware of the sustainable impact they, as professionals and human beings, should provide to care for the future of humanity and the planet. Finally, if you enjoyed this content and our partnership with Saving the Amazon, we invite you to explore our academic programs, where we promote your growth as a person and professional in a particularly supportive environment. Contact us for more information!

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Transformational Leadership: Key to Business Challenges

For years, we saw autocratic leadership prevail in companies, where decisions were made by the boss, and subordinates were only limited to receiving and following orders. However, today, new leadership concepts place people or collaborators at the center of the equation and recognize the importance of leaders who inspire and motivate, making their influence shared by the entire team. Esto es lo que plantea el liderazgo transformacional, una nueva forma de gestión que busca dar a los empleados más espacio para ser creativos, que hagan más innovación y que creen nuevas maneras de hacer las cosas, para que la empresa alcance sus objetivos. This is what transformational leadership proposes, a new way of management that seeks to give employees more space to be creative, innovate, and create new ways of doing things so that the company can achieve its objectives. Good leadership is vital for organizations to connect their collaborators with the value and purpose of their work and how their efforts can contribute to the company’s future success. In short, it is about leadership that guides and opens doors for employee commitment, enabling their work to contribute to achieving the organization’s goals. Do you want to know more about transformational leadership and how it can help your employees reach their full potential while making your organization more profitable? Then keep reading because we’ll explain it all below. What is Transformational Leadership? Transformational leadership is a style of leadership that seeks to inspire positive changes in the workers who follow it. This form of leadership aims to inspire growth, instill confidence, and promote loyalty among each team member. Therefore, leaders who practice it are usually passionate, energetic, and enthusiastic professionals who do everything possible to develop strategies, behaviors, and actions guided by leadership theory. Transformational leaders not only care and get involved in the process but also focus their efforts on helping each of their collaborators succeed. In this way, they can inspire their followers to change their perceptions, expectations, and motivations, and work towards common goals. What Underpins Transformational Leadership? To implement effective changes, transformational leaders rely on communication, charisma, adaptability, and empathetic support to inspire their employees. But in practice, this translates into a set of key components, such as: – Intellectual StimulationTransformational leaders constantly question whether the way they do things is the best or if there is a more efficient way to do it. They try to foster this same mindset in their collaborators or employees. This involves encouraging workers to learn to think differently. For example, how they can do their job more efficiently, economically, or in a completely innovative way. In a way, this leadership emphasizes the opportunities workers have to learn and grow rather than focusing on the results of their work. In this manner, employees are trained to always be learning, seeking, and seizing all opportunities instead of always taking the safe path. – Individual ConsiderationThis involves addressing the individual needs of each worker or collaborator and is achieved by sitting down and seeing what that professional needs to grow. Thus, transformational leaders do not limit themselves to transmitting ideas from a bubble, expecting employees to carry them out. Instead, they care about the professional development of each employee and do everything possible to foster positive relationships with them. In a way, this means maintaining communication channels with collaborators, addressing their individual needs, continuously advising them, and recognizing the individual contributions they make to the organization. This can only be achieved by a leader who conveys a clear vision and creates a workplace where the employees’ ability and experience are trusted to make decisions in their respective areas. – Inspirational MotivationThis concerns the influence a leader can have on a worker through effective communication of their vision and how well they can instill in each collaborator the goal of achieving that vision. In this case, the leader must question whether that collaborator wants to follow, emulate, or even take pride in having them as a leader. Therefore, transformational leadership must be based on example rather than on fear of authority. This implies that leaders must first set high standards and expectations for themselves and then convey them to their employees and the organization. This way, employees can have a strong sense of purpose and handle their tasks with a “mission” mindset, which greatly commits them to achieving the organization’s goals. – Idealized InfluenceLeaders must learn to speak to their workers with positivity and enthusiasm about the company’s projects and goals. In this sense, transformational leaders must serve as role models so that employees feel inspired and motivated to achieve the organization’s objectives. When a worker is committed, they are more likely to work harder, meet deadlines with high quality, have a greater sense of belonging to the organization, and not frequently be absent. But perhaps most importantly, this attitude translates into better customer service and, consequently, increased sales and profitability for the company. If you want to improve your leadership skills or are interested in learning more about transformational leadership and how it helps companies better serve their customers and become more profitable, Westfield Business School can show you. We offer our 20 years of experience in providing online and Spanish MBA programs at your disposal. Visit our website and choose any of our three programs: Executive MBA, International MBA, or MBA, and propel your professional career to the highest level.

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What to Consider Before Launching a New Project

We know that when starting a new project, we are filled with expectations, fears, and many ideas swirling in our minds. Questions like “Will it work?”, “What if it doesn’t?”, “What if no one supports me?”, “Where will I find the investment?” constantly occupy our imagination, often causing us to lose the momentum we had to pursue our dreams. In yesterday’s talk with our keynote guest, the astronomer Massimo Tarenghi, known for his role at the European Southern Observatory (ESO) where he led the construction of the New Technology Telescope in Chile, he shared that from his personal experience, the hardest part of a project is getting people to believe in you. But how do we achieve that? It’s simple: by believing in ourselves and our abilities. While luck may play a part at times, we must work hard for what we want. With this in mind, when diving into a significant project we have in mind, we must be aware of all the implications it brings. As Tarenghi mentioned, there are several stages we might go through: We will all experience frustration at some point during a project’s development. The important thing is to recognize that this is part of the journey and that, thanks to it, we are creating a much more satisfying path to success. At Westfield Business School, we want to convey that as a school, we are committed to you, your training, and being those who guide you in the development of all the projects and dreams you have always wanted to execute. Our students are our raison d’être, and therefore, the success of each one of them is our success as a school. If you want more information, navigate our website and visit our social media pages.

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