Global Immersion Week
Madrid & Granada: Transformational Leadership
Where leadership evolves through context, culture, and transformation.
Madrid’s urban landscape and Granada’s historical depth reflect environments where tradition and transformation coexist, shaping how leadership is understood and applied.
Global Immersion Week at Westfield Business School is designed to connect academic frameworks with real-world environments. Through academic sessions, business exposure, and cultural immersion, participants engage directly with contexts that influence how organizations evolve.
Each destination represents a distinct strategic environment. In Madrid and Granada, the focus centers on how leaders interpret context, navigate change, and drive transformation within complex environments.
Strategic Focus – Madrid & Granada
Madrid and Granada offer a perspective where leadership is shaped by context, history, and continuous transformation.
Organizations operate within environments influenced by economic shifts, cultural dynamics, and institutional frameworks. Leadership becomes the ability to interpret these variables, align vision with reality, and guide organizations through evolving conditions.
Participants explore how transformation is led, communicated, and sustained across different organizational and cultural contexts.
Experience Structure
Morning
Participants engage in executive academic sessions led by global experts and business leaders such as Ignacio Maroto, Daniel Lacalle, Javier Fernández Lasquetty, and Eva Cerrolaza. Discussions focus on transformational leadership, economic context, organizational adaptation, vulnerability in leadership, and strategic decision making in uncertain and rapidly changing environments.
Afternoon
The experience extends into the cities of Madrid and Granada through corporate visits, executive conversations, and immersive learning experiences. Participants explore how institutions, companies, and entrepreneurial ecosystems translate leadership, innovation, and transformation into real business execution through visits to organizations such as Telefónica, IDOM, Bidafarma, and La Palma.
Cultural Layer
The cultural immersion experience provides a direct understanding of how history, identity, and human connection influence leadership, communication, and organizational culture. Through the environments of Madrid and Granada, including experiences such as the visit to La Alhambra, participants gain a broader perspective on transformational leadership in global and multicultural contexts.
Participants also engage with organizations that reflect different dimensions of leadership, innovation, and business transformation across Spain. Through selected corporate visits and executive interactions, participants gain exposure to organizations such as Telefónica, IDOM, Bidafarma, La Palma, Ilunion, Atlético de Madrid, and BBVA, connecting academic frameworks with real-world organizational environments.
Key Locations
Parque del Retiro
One of Madrid’s most iconic public spaces, representing the connection between culture, society, wellbeing, and urban transformation within a global city environment.
Gran Vía
A symbol of Madrid’s economic activity, entrepreneurship, business presence, and modern urban dynamics, where commerce, tourism, and innovation converge.
Telefónica District
A strategic corporate environment that reflects digital transformation, innovation, connectivity, and the evolution of global business leadership.
ESIC University
An academic and executive learning environment focused on leadership, business strategy, and international management perspectives.
Alhambra
A historical and architectural landmark in Granada that embodies legacy, strategic vision, cultural intelligence, and long term thinking through centuries of history and influence.
Granada
A city that blends tradition, innovation, entrepreneurship, and academic heritage, offering a unique perspective on leadership and cultural transformation.
Playas de Motril
A coastal environment that reflects regional identity, Mediterranean culture, tourism, and the economic diversity of southern Spain.
EIG Business School
*Some locations referenced correspond to selected experiences and corporate visits from previous Global Immersion Weeks. Locations, companies, speakers, and activities may vary depending on the edition, availability, and academic agenda.
*Algunas ubicaciones referenciadas corresponden a experiencias seleccionadas y corporate visits realizadas en ediciones anteriores de Global Immersion Week. Las ubicaciones, compañías, speakers y actividades pueden variar según la edición, disponibilidad y agenda académica.
Global Immersion Week Experience
Speakers
Eva Cerrolaza – Executive coach and leadership expert focused on vulnerability
Personal transformation, talent development, and organizational culture. As a Faculty Member at Westfield Business School, she is recognized for her contribution to leadership development and executive formation
Ignacio Maroto – Provost at Westfield Business School, specialized in transformational leadership
Strategy, marketing, and purpose driven business education.
Daniel Lacalle – International economist, author, and global strategist specialized in macroeconomics
Financial markets, monetary policy, and global economic transformation.
Javier Fernández Lasquetty – Former Regional Minister of Economy, Finance and Employment of Madrid
Recognized for his expertise in economic policy, public leadership, and strategic decision making.
Ignacio Castillo Díaz – Director of Talent Europe at Alsea, expert in organizational transformation
Change management, leadership, and human capital strategy.
Pedro Calvo Domínguez – Executive consultant and leadership trainer with extensive experience in talent management
Negotiation, and high impact leadership development.
*Speakers referenced correspond to selected experts and executives who participated in previous editions of the Global Immersion Week. Speakers, sessions, and corporate visits may vary depending on the edition, availability, and academic agenda.
Leadership Angle
Madrid and Granada shape leaders who understand that transformation emerges from context, where effective leadership requires interpretation, adaptability, and the ability to guide organizations through change with clarity.
Learning Outcome
- Participants develop the ability to:
- Interpret complex environments and contextual variables
- Lead transformation processes within organizations
- Align strategy with cultural and economic realities
- Communicate effectively in dynamic and evolving contexts